Four Instagram and Pinterest Marketing Lessons from Big Brands

The popularity of photography apps and image sharing sites proves just how powerful visuals can be. A single image can convey a lot more than a whole paragraph can, and tap into as many emotions as a compelling online video does.

Apu Gupta, CEO and co-founder of Curalate, says that consumers share nearly 5,000 images on Facebook, Tumblr, and Instagram each second. That’s in addition to the amount of visual content Pinterest’s 40 million users share each day.