Small Business to Social and Local SEO Marketing
The internet makes it easy to promote all types of businesses, but it also makes it easy for small retail …
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Five Tips for Successful B2B Remarketing
Remarketing is a highly effective tool for retailers and ecommerce businesses. Even B2B brands can benefit from serving remarketing ads …
How to Review Your Local SEO Campaign in Four Simple Steps
Building up a loyal customer base is important for every business, and targeting local customers is crucial for businesses that …
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Local SEO Essentials: A Checklist
For many businesses with actual stores in specific locations, their local customers are their lifeblood. Turning to a local SEO …
5 Ways to Boost your Ecommerce SEO for the Holidays
The holidays may be more than just a few weeks away, but as an ecommerce site, you need to prepare …
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Google Announces “Hummingbird” Algorithm
Google celebrated its 15th anniversary with a press event last week, where they officially announced their latest algorithm: Hummingbird. According …
Staying Agile in the Digital Age
Today’s technology has created a challenging and dynamic environment for businesses. In an age where change happens quickly and often, …
Expanding Quality Conversations : A Look at Viral Marketing
What makes things go viral? Why do some videos get 10 million views while others don’t? Why do certain products get talked about more often than their competitors? How can a picture get shared to over hundreds of media channels? What is it about a silly dance step that makes it so appealing?
Wharton Marketing Professor Jonah Berger set out to answer these questions. According to Berger, viral marketing is not about luck, it’s also not random, and most definitely not about cats. “There’s a science behind it. We have to understand the psychology and the social transmission process.”
The Rise of Mobile Video App : Should you Jump in the Bandwagon?
As SEO becomes more content-centric, marketers have focused their strategies on creating interesting blog and feature articles that people would …
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