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Most Popular Marketing Video Formats in 2022
It’s impossible to imagine the Internet without video content playing an integral role in the browsing experience. Everything from influencer
Social Media Management: How Has The Game Changed?
“Social media isn’t just a means for people to stay connected despite being physically apart. Neither is it just a
Turning Negative Reviews Into One of Your Best Marketing Tools
Price, quality, accessibility, and variety—this is the traditional marketing mix all brands aspire to get right to attract the right
Truelogic DX Podcast Episode 10: Building Your Brand’s Online Reputation Part II
How can you ensure a positive reputation online? Every time a negative review pops up on Google searches, you have
In So Many Words: Does Content Length Really Matter?
Marketing revolves around discovering and meeting your customers’ needs. If you are able to do this, you, as a business
Truelogic DX Podcast Episode 9: Building Your Brand’s Online Reputation
Reputation matters. Becoming a well-known and established brand requires a solid reputation. Nearly 3 out of 4 consumers trust a
Content Marketing Strategy and The Common Issues Marketers Face
Going digital with your marketing has been proven to be beneficial to many brands and businesses as it becomes easier
Creating Email Marketing Campaigns
An email marketing campaign – crafted using a set of individual email messages – is geared towards achieving a specific
Truelogic Episode 8 Recap: Building a Good Client- Agency Relationship
The ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to the long-term
Email Marketing Mistakes To Avoid
A report published in 2021 said that 99% of email users check their emails daily. Moreover, 58% of consumers check
Your Toolkit for Building a B2B Social Media Marketing Strategy that Works
When we think of developing marketing strategies, we often picture things that appeal to end users—college kids, small business owners,
Truelogic DX Podcast Episode 7 Recap: New Bill Alert: Banning Surveillance Advertising Act
The United States of America has unveiled a new privacy bill that would ban targeted advertising on digital platforms by
Truelogic DX Podcast Ep 6: Shopee vs Lazada: Web Design Battle of E-Commerce Giants
Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. The digital acceleration in the country increased exponentially
What Does Your Google Ad Quality Score Actually Mean?
What is the Google Ad Quality Score? The Google Ad Quality Score is a diagnostic tool that provides you useful
Maximizing Paid, Owned, and Earned Media to Create Your Most Powerful Digital Marketing Mix to Date
The thing about any kind of marketing campaign is that it’s double-edged. Get them right and your brand unlocks its
Truelogic DX Podcast Ep 5 Recap: Be Heard and Podcast: Amplify your Brand’s Voice
Did you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of
Can Google Performance Max Truly Deliver Optimal Results?
Advertising has grown exponentially since the 2000s. We’ve witnessed how–from being the centerpiece of marketing–radio and television commercials were pushed
Expand Your Reach with Google Ad Extensions
So little space, so much to say. Brands’ advertising and marketing teams always have the undesirable task of maximizing the
First Impressions Last: Why Your Homepage Matters
Over the last decade, e-commerce – the transaction of goods and services online – has gained so much traction. The
What Happens When You Migrate Your Website?
Succeeding in establishing your brand’s online presence is no easy feat, but industry leaders know it doesn’t stop there. Maintaining
Truelogic DX Podcast Episode 4 Recap: White Hat vs Black Hat SEO
The goal of anyone using SEO is to ascend the search engine ranking ladder. A study revealed that 67% of
Truelogic DX Podcast Episode 3 Recap: Switching to Google Analytics 4
Universal Analytics is out, Google Analytics 4 is in. Since 2005, Google Analytics has been the gold standard for tracking
What’s in a Keyword?
It’s quite fascinating how a few words can determine the effectiveness of your website and affect your business. The typical
Having a Search-First Mindset in Business
Now that everything is online, it will benefit you greatly to build a stronger digital presence for your business. But
Getting the Most Out of Organic Social Media Posts
Social media for brands and other businesses today aren’t just platforms—they’re arenas. At least, for marketing teams and advertisers, they
Truelogic DX Podcast Episode 2 Recap: Developing Strategy for Digital Channels
How powerful is your digital strategy? Great digital marketing doesn’t happen with luck. It happens with the help of a
Truelogic DX Podcast Episode 1 Recap: Learning the Fundamentals of Digital Marketing
As the Internet becomes an integral part of our lives, the importance of digital marketing is getting crystal clear. Right
MARKETING LEADERS, DO YOU HAVE A DIGITAL MINDSET?
The digital mindset is about recognizing the power of technology to transform any industry – retail, healthcare, education, and food,
How to combine aesthetics and user experience for the best website for customers
The need to marry beauty with function hit an all-time high with the rise of e-commerce and at-home shopping brought
How well has your brand kept up with the latest website trends and tech?
A well-designed website is every brand’s chance to make a great first impression. In a few clicks or taps, customers
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