Elrica Gosiengfiao, Author at Truelogic - Page 3 of 3
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Elrica Gosiengfiao

Born to a family of writers and bookworms, Elrica Gosiengfiao has always been a self-professed geek. She works as a marketing copywriter, but spends much of her free time traversing different worlds through books and games. El also has a background in visual arts and graphic design, and has a love affair with anything art nouveau.

Four Instagram and Pinterest Marketing Lessons from Big Brands

By / 4 minutes of reading / Social Media

The popularity of photography apps and image sharing sites proves just how powerful visuals can be. A single image can convey a lot more than a whole paragraph can, and tap into as many emotions as a compelling online video does.

Apu Gupta, CEO and co-founder of Curalate, says that consumers share nearly 5,000 images on Facebook, Tumblr, and Instagram each second. That’s in addition to the amount of visual content Pinterest’s 40 million users share each day.

Appealing to Feelings: Tips on Putting Emotion into Your Online Video Campaign

By / 4 minutes of reading / Viral Marketing

The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.

The Philippines was named the most emotional society in the world back in 2012, and that makes it even more important for local advertisers to appeal to their target markets’ feelings. There’s a lot we can learn from the local video advertising scene in terms of adding a more human element to your online video campaign.

Four Ways to Use Storify in Content Marketing

By / 2 minutes of reading / Content Marketing

Content writing may seem a lot easier thanks to the amount of information you can find online, but sometimes it’s difficult to sift through the junk and noise to find exactly what you’re looking for. Tools like Storify make it much easier for content marketers to gather the ingredients they need to tell their brand’s story effectively.

Storify has been around since 2010, and has always been a useful tool for news organizations. Marketers have also put Storify to good use by creating stories that engage their target market while promoting their brands. Here are some of the interesting ways successful brands and organizations have been using Storify to produce great content.

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