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What Are The Best Digital Marketing ROI Tools for Business?
Measuring the return on investment (ROI) is an issue for many businesses pouring funds to support their digital marketing endeavors.
The Latest in Digital: 2022 Global and SEA Reports
Take a moment and think about yourself from 10 years ago. You probably wouldn’t recognize yourself, not in looks, preferences,
Digital Transformation Leads to Investing on Social Media and Quality Content
Social media has ultimately become the new playground that reaches all demographic segments. It has changed the way businesses find
8 Proven Strategies for Increasing Online Lead Generation
Good lead generation is at the heart of successful marketing campaigns. With most brands shifting their business to cater to
Building Digital Relationships
Customers once flocked to brands whose in-person stores had the biggest floorspace, jazziest displays, and most abundant physical advertising materials.
8 Ways to Improve Your SEO Rankings in 2022
Billions of online searches for products and services are made on a daily. So how do you make sure that
Why Have You Not Integrated Your SEO and PPC Campaigns?
Taking a brand’s online presence to new heights requires business owners to understand two key components of digital marketing: search
There’s 200 Google Ranking Factors And 10 To Remember
There are over 200 Google ranking factors and this can be accounted to Google being the most popular search engine
Shifting To A Digital-led Marketing Mix Strategy
There’s no way around it. For a brand to flourish in the tech-driven 21st century, a digital-led marketing mix is
Make 2022 Digital Marketing Trends Work For You
The What and The Why People in this age value speed, variety, affordability, and above all, convenience. In order to
Discover What 2022 Brings And Use as Leverage for your Digital Marketing Strategies
Keeping up with all of the moving parts of digital marketing can be a task. From SEO to PPC, platforms,
The Future of E-commerce and its Adaptivity to Constant Changes
Around the world, people are rushing to their favorite stores or restaurants once reopened. This goes to show that consumers
Client-Agency Relationships: Things That Work (and Things That Won’t)
Building a Great Client-Agency Relationship One of the biggest challenges companies encounter is getting solid proof that they’ve made a
E-commerce and its Evolution
Ecommerce refers to the buying and selling of goods or services online, including data entry and mode of payment to
A Guide to Lead Generation Strategies for 2022
There are only two ways to grow your business. The first way is to expand the amount of business you
All Eyes are on Fintech, Healthtech, and Edtech
Huge advancements in digital financial services, healthcare, and online education were an unintended consequence of the 2020-2021 pandemic. Fortunately for
Content Marketing: Look Beyond The Written Word
Content Marketing is one of the most important cornerstones of a successful digital marketing strategy. Without it, you cannot populate
Truelogic DX November 2021 Recap: Championing User Experience
Someone Has To Do The Job In Truelogic’s last DX webinar for 2021, we invited Denise Haak, President and
The Best eCommerce Platforms: An Unbiased Comparison
Value for Money Target Audience Capacity and Scalability Customer Support Shopify 4/5 stars Provides the basic functionalities you need
Customer Satisfaction: Anchored on User Experience
Ever ask a friend or member of your family to name their favorite app or website and tell you why
This November on Truelogic DX 2021: Prioritizing User Experience
The Missing Piece When your business is dependent on digital success, you’ll take as few chances as possible. But there
Website vs Facebook: Everything You Need to Know for Your Online Business
Digital marketing in the Philippines has indeed come a long way and is on an upwards trajectory. As a small
Direct to Consumer Strategy: Marketplace or Own Ecommerce Shop?
Many vendors going online grapple with one big question: do they join a marketplace platform? Think Shopee, Lazada, Zalora. MerryMart
Truelogic DX Recap – Digital Partnerships: Finding the Right Ones
Digital Crossroads As host of Truelogic’s latest webinar, “Digital Partnerships: Finding The Right Ones,” Truelogic’s Managing Partner Bernard San
Business Continuity Lies in Your Agency’s Strategic Partnerships
An agency that handles everything about their operations and supports in-house is a rarity, if it even exists. Unless we’re
Social Media Lead Generation: Facebook or LinkedIn for Inbound Marketing?
Inbound marketing, the methodology, is a comprehensive strategy that covers many styles and can accommodate a broad range of interpretations. As
How Your Website Helps You Win (More) Customers
Many businesses think that a social media page is enough to drive them leads. It isn’t. A social media page
Unlocking the Potential of Social Commerce
Before the pandemic came along, do you remember scrolling through your Instagram feed, seeing something you liked, and wishing you
This October on Truelogic DX 2021: Finding the Right Digital Partners
How Digital-Ready Are You? Companies from all industries and of all sizes are making extra efforts to transition into Digital.
SEO vs Social Media: On Choosing the Right Digital Marketing Strategy
When it comes to building a digital marketing strategy for your online business, it’s not difficult to get lost in
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