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Serving Customers in the Age of Privacy: An Update on Lost Third Party Data
One of the biggest benefits of digital marketing over the decades is the kind of market research
Brand Storytelling: Time To Tell Your Story
Many businesses have been coming online and expanding their online presence over 2020-2021. In the Philippines, the Department of Trade
How To Stretch your Digital Marketing Budget for Social Media
How much should businesses spend on social media marketing? As little or as much as you need. The range of
How To Stretch your Digital Marketing Budget for PPC Advertising
There are so many ways to put together a marketing plan and a marketing budget behind it. But what if
Dynamic Websites – Features, Benefits, and Why You Need One
Did you know that as of January 2021 there are 4.66 billion active Internet users in the world? That’s 59.5
Facebook as a Marketing Strategy: Everything You Need to Know
First off, what exactly, is Facebook Marketing? Facebook marketing is rooted in the application of various traditional and digital marketing
Truelogic DX Recap: The Digital Kickstart for Emerging Businesses
The entrepreneurial mindset is about spotting opportunities, learning from one’s mistakes, and never giving up. That’s what RJ Ledesma, co-founder
The Value of Emotional Marketing in the Digital World
We all know from experience that consumers need information and time to check a product or service before buying. But
Social Media Best Practices For The Philippines 2021
The Hootsuite and WeareSocial report for 2020 was just recently released and there’s a lot of information to take in
Social Media Lead Generation: Why It Works and Why You Should Use It
Businesses need to be Social. Hootsuite’s Global State of Digital 2021 report released in January notes that 40.4 percent of
A Guide to Email Marketing Segmentation
A Mailchimp study says the average open rate for emails across all industries is 21.33 percent. But once you get
Coming Up on Truelogic DX, September 2021 Edition: When Emerging Businesses Go Digital
With no clear end to the pandemic in sight, food entrepreneurs have had to pivot more than once to survive.
End-of-Year Marketing Tactics For Your Business
Your business, like many others, continues to navigate uncharted territory because of the pandemic. Should you be slowing down
E-Commerce Marketing: Tips and Tactics That Make the Sale
Many businesses coming online for the first time aren’t immediately confident they can make the sale. They use SEO
The Importance of Web Analytics to Digital Marketing
All marketing campaigns need to be evaluated for their effectiveness. If you are a business running a website and social
What is the Average Website Cost?
How much of your digital marketing budget should you allocate to website design? Is it really expensive to build a
Truelogic DX Recap: Fashioning the Retail Omnichannel Experience
Omnichannel makes sense to Penshoppe. “Omnichannel for us means marrying and merging both our online and offline worlds, because we are still primarily a brick and mortar-driven company,” Liu said.
Lead Generation on Google Ads: Choosing the Platform for You
Any lead generation strategy will consider PPC advertising. This article discusses how to use Pay per Click advertising campaigns to
5 Video Content Formats Your Business Should Be Using Now
Video consumption statistics say it all.
Facebook has said that 500 million viewers watch their videos every day.
YouTube reports that people watch more than a billion hours of video every day.
The Latest in E-Commerce Payments
One of the most astonishing developments over the past year and a half – more or less encompassing the
Jumpstarting Your Business With the Help of Digital Marketing
Small and medium click and mortar businesses who tapped into Internet-based commerce are able to kickstart their businesses with guerrilla digital marketing – and so can you.
An Omnichannel Future for Retail (and Other Businesses)
Observers were not surprised, because Jeff Bezos had announced his plan to go bricks and mortar in 2016. Still, why would a billion-dollar, purely online business, make such a counterintuitive move?
On the Next Edition of Truelogic DX: Retail Omnichannel Strategy
After successfully retaining old customers and gaining new ones, what comes next? What should brands do to maintain this connection as things slowly return to normal?
The answer might well be this: omnichannel.
6 Ways You Can Use Social Proof To Boost Business
Now that selling on digital feels so social – many forget that there’s one big category in digital marketing that can create lots of impact – from the top all the way down to the bottom of your sales funnel.
Truelogic DX Recap: How to Influence Digital With Chuckie Dreyfus
Dreyfus is active on various social media platforms and has built a loyal following over the years. To date, he has collaborated with several prominent brands, including Ford, Globe, and AirAsia.
What to Do When the Cookie Crumbles: The End of Third Party Data
One of the latest topics of conversation in digital circles is the impending disappearance of third-party data. Are you a
Making Website Design Work for Healthcare Users
Healthcare and pharma industry players have had a challenging time over 2020-2021. Industries like banking, finance, and food responded quickly,
This July: A Truelogic DX Webinar on Influencer Marketing
If there’s anything that being on digital has shown us marketers, it’s that a brand is no longer what
Creating the Best Quality Content for your E-Commerce Website
Brands have adapted to customers’ increased preference for online shopping, and they racing to make themselves more visible. But standing
Google Search and SEO in The Philippines in 2021
This article is the second in a series about Digital Marketing in the Philippines 2020-2021. Read the first part here.
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