Many business owners don’t realize the importance of their logo and how it affects their brand. If you don’t provide your professional web design agency with enough information about your brand, they won’t be able to create a logo that reflects its personality and products.
To make sure we design the perfect logo for our clients, we ask these four important questions.
What Can You Tell Us about Your Brand?
Tell us everything you can about your brand and its personality. While web design agencies can design a logo based on your industry and products, allowing us to know your brand better helps us make your logo more personalized and unique. When answering this question, try to do the following:
- Describe your brand’s personality – Your customers should be able to associate certain characteristics with your brand’s personality. A good way to do this is to give us five adjectives that you would use to describe your brand.
- Tell us your brand’s story – What’s the story behind your brand? Telling us your brand’s story helps us personalize your logo and highlight your brand’s unique characteristics.
- Tell us why you chose your brand’s name – Your brand’s name and logo should work together to leave a lasting impression on your customers. Let us know why you chose your brand’s name, and what it means to you.
- Tell us what your brand stands for – What’s your brand all about? Does it provide affordable shopping solutions? Does it promote a healthy lifestyle? Your business’ mission should be the driving force behind its logo and branding.
Does Your Company Have Existing Branding?
We’ve had clients who already use a specific color palette in their website and blog headers, but only display their company’s name in text form. Some also have existing logos that they want us to polish or redesign completely. If you’re already using a specific set of colors or images to represent your brand, let us know if you want us to incorporate it into your new logo.
Microsoft kept the new Bing logo consistent their other product logos using the same angles and grid-based design. (Images from the official Bing blog.)
Who is Your Target Market?
We need to know exactly who your ideal customer is before we design your logo. Your branding needs to appeal to your target audience’s preferences and tastes for it to work effectively. As Gaia mentioned in a previous blog post, describing your ideal customer as an individual instead of a general group helps us make better, more compelling designs.
Who are Your Competitors?
Gaia also mentioned this question in her blog post. Telling us about your major competitors allows us to look at their logos’ strengths and weaknesses, and come up with a more powerful logo for your brand. This also helps us figure out how to make your logo stand out from the rest of the crowd.
Your logo is only one of the important elements of your branding. Talk to us to power up your digital marketing efforts with the perfect combination of design, development, content, and SEO.
Oliver Gacosta is a senior web designer with seven years of experience in graphic design and web development. He is a proud husband and father who describes himself as a man who loves Jesus and the Bible. When not designing beautiful websites, he spends his time songwriting and playing the guitar.