Google Starts Reducing Authorship Snippets in Search Results - Truelogic

Google Starts Reducing Authorship Snippets in Search Results

Table of Contents

MOZ Cast

After many complaints surfaced about websites losing authorship snippets in search results pages (SERPs), Matt Cutts confirmed with Search Engine Land that Google has indeed started reducing the appearance of authorship snippets in their search results pages. About 15% of authorship snippets are no longer visible in search results.

 A chart showing the decline in authorship visibility, from MozCast
This graph from MozCast only keeps track of about 10,000 queries, but it clearly shows the decline in authorship display from late November to early December.

Low Quality = No Authorship

At PubCon earlier this year, Matt Cutts already mentioned something about reducing the appearance of authorship by 15% to help provide better search results for their users. This change will have a huge effect on “low-quality” websites that have poorly-written, out-of-context, or stitched content.

Authorship isn’t the only rich snippet that low quality sites will be no longer be able to use – Cutts says that Google will also prevent these websites from using other rich snippets as well.

What Can You Do to Maintain Authorship?

You should’t have anything to worry about if you’ve put a lot of effort into your content and have been making sure that your website provides something of value to your visitors. Having an established reputation as a reliable information resource and content publisher will help ensure that your authorship snippets will continue appearing in Google’s SERPs.

If you are still worried about losing your authorship markups or want to reevaluate your content strategy, talk to us. Our SEO consultants can audit your website and content strategy, and suggest changes that can help improve your campaigns.

Get your free website audit today!



Most Popular

Watch our Webinar Series
Truelogic DX (2020) 1
Digital Conversations with Marketers, Decision Makers, and Industry Leaders
Get The Latest Updates

Subscribe To The Truelogic Newsletter

Learn more about our thought leadership and fresh insights on the trends taking place in the industry.
Read our CaseStudies
Check out some projects our SEO consultants have completed for our satisfied clients.
Scroll to Top
Thank you for your interest

Let's Talk