Truelogic DX Podcast Ep 1 - Truelogic
Free Consultation
Facebook Twitter Google Linkedin

EP. 01

The Fundamentals of Digital Marketing: Surviving the Digital Landscape

LISTEN NOW

If there’s a behavior that the pandemic has forced onto us – apart from wearing masks, spritzing alcohol every few seconds, and keeping each other at a distance – it is to be reliant on digital for almost everything that we need.

But what does it mean for businesses to be in the digital realm? Not just about having a Facebook page for sure! It’s a whole new ball game!

Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!

To learn more about digital marketing, visit truelogic.com.ph.
You may also visit our Facebook, YouTube, and LinkedIn pages.

  • EPISODE TOPICS
  • [00:36] - What is digital marketing in 2022?
  • [02:40] - Where do you need refinement in your strategy?
  • [03:45] - How does digital marketing benefit a business?
  • [04:13] - Sales pitch for SEO
  • [09:33] - What are mid-funnel goals?
  • [00:36] - What is digital marketing in 2022?
  • [10:13] - What are bottom-funnel goals?
  • [11:24] - Why SEO?
  • [16:08] - Understanding Paid Ads on Google, Yahoo or Bing
  • [19:34] - What are search and display networks?
  • [22:57] - What is remarketing?
  • [24:32] - Dos and don’ts of using Google Shopping
  • [25:31] - “You can also try Google Discover ads”
  • [26:02] - Multiple ways of advertising on YouTube
  • [26:30] - How to know if paid ads are worth it
  • [31:28] - How to apply Google ads for your business
  • [32:47] - How much budget is needed for paid ads to work?
  • [33:37] - Websites and Web Designs
  • [34:28] - What are earned assets?
  • [35:10] - What are leased assets?
  • [36:11] - What are your only true owned assets?
  • [36:30] - Most critical items in developing a website
  • [38:48] - How much should a website cost?
  • [40:27] - Things to consider before exploring UX/UI
  • [41:10] - Pros and cons of social media marketing
  • [45:58] - Why is social media important for brands?
  • [48:06] - Do businesses have to advertise to be successful in social media?
  • [48:38] - Wrap-up of the discussion
Scroll to Top
Thank you for your interest

Let's Talk