EP. 02
Developing Strategy for Digital Channels
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Let’s talk about Strategy!
A lot of brands either don’t have solid digital roadmaps, take their strategies on the fly or at best have siloed approaches to their marketing and even their digital campaigns.
Let’s get these ideas married and learn how you can have one seamless marketing experience for your customers across multiple channels.
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- EPISODE TOPICS
- [00:49] - Let’s talk about strategy
- [01:27] - Setting marketing goals
- [02:34] - Growing a brand audience
- [03:58] - Best way to figure out your channels
- [05:36] - How do your goals impact your channel selection?
- [08:35] - Biggest mistakes in marketing
- [08:58] - What is content like when we talk about marketing?
- [11:17] - Consideration or preferential content
- [12:39] - How does your brand appeal to a personal need?
- [33:37] - Websites and Web Designs
- [14:09] - Concept of branding
- [14:55] - It’s not just a numbers game
- [16:10] - Let’s talk about metrics
- [16:57] - Clicks and engagements
- [17:54] - Analyzing the measurements
- [19:04] - Conversion and upselling
- [21:17] - Improving the current state of business
- [21:32] - Wrapping up the conversation