EP. 03
The New Kid in Town
LISTEN NOW
As the successor to Universal Analytics, Google Analytics 4 (GA4) was released in late 2020 and it’s only now that people have started to take notice.
It’s not meant to be a controversial change, but given how invested businesses have been in universal analytics the change is making waves.
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- EPISODE TOPICS
- [00:43] - Introduction of Google Analytics 4
- [01:27] - Introduction of Universal Analytics
- [03:43] - GA4 is more engagement-based
- [04:59] - What is Google Tag Manager?
- [05:24] - Similarities between GA4 and UA
- [06:45] - Simplified reporting
- [08:51] - Analysis tools
- [09:56] - Publisher metrics
- [10:23] - Disadvantages of GA4
- [11:43] - Third-party tool is not robust yet
- [12:23] - Reporting integration
- [16:59] - Does installing GA4 interfere with my current e-commerce tracking on the website?
- [17:46] - What happens to our analytics 360 account if we move to GA4?
- [23:39] - Flipping the switch