EP. 05
Be Heard and Podcast: Amplifying Your Brand’s Voice
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Did you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of the pandemic, there’s an unprecedented growth of over 42% increase in podcast consumption globally while 100% in the Philippines alone with 31 million active and regular listeners.
Founder and CEO of Podcast Network Asia Ron Baetiong gives an overview of how podcasting transcends in the Philippines, and how it’s becoming the new word of mouth. And is it good for your business too?
To learn more about digital marketing, visit truelogic.com.ph You may also visit our Facebook, YouTube, and LinkedIn pages
Founder and CEO of Podcast Network Asia Ron Baetiong gives an overview of how podcasting transcends in the Philippines, and how it’s becoming the new word of mouth. And is it good for your business too?
To learn more about digital marketing, visit truelogic.com.ph You may also visit our Facebook, YouTube, and LinkedIn pages
- EPISODE TOPICS
- [02:39] Introducing today’s guest, Ron Baetiong
- [04:00] What is Podcasting?
- [06:28] Is it all thanks to Spotify?
- [08:15] About creators
- [09:57] On Podcast Network Asia being a start-up
- [11:43] What problems does Podcast Network Asia help solve?
- [15:36] How do businesses utilize podcasting?
- [20:23] About maximizing the value of their podcast
- [22:04] Noteworthy brands that use podcasting
- [26:57] Are podcasts for market appeal or community building?
- [28:33] Should I build a community first before I create content?
- [30:51] The golden number of followers
- [16:10] - Let’s talk about metrics
- [36:16] What are the best practices?
- [38:30] On being controversial
- [40:55] To continue or not
- [48:40] Collaborating with other creators
- [51:28] Are there trends to watch out for?