EP. 07
New Bill Alert: Banning
Surveillance Advertising Act
LISTEN NOW
The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Facebook, Google and others.
Introduced on Jan. 18 by Reps. Anna Eshoo and Jan Schakowsky and Sen. Cory Booker, ‘The Banning Surveillance Advertising Act’, seeks to limit the ways that Big Tech serve ads to their users, banning the use of personal data altogether.
Will this bill be a huge game changer for every digital marketer? How will this affect PH and local businesses** targeting US markets?
**Real Estate companies like Ortigas, who advertises International Sales.
To learn more about digital marketing, visit truelogic.com.ph. You may also visit our Facebook, YouTube, and LinkedIn pages
- EPISODE TOPICS
- [00:43] - Introduction of the Banning Surveillance Advertising Act
- [01:43] - Overview of the legislation
- [03:30] - Demystifying the content of Banning Surveillance Advertising Act
- [06:01] - Effect of the legislation to big tech like Facebook/Meta
- [07:55] - Google and the zero moment of truth
- [08:27] - What does this mean for small businesses?
- [09:44] - Digital marketing and its politicization
- [12:46] - Apple’s privacy update
- [14:53] - The basic hygiene for marketing
- [15:30] - What is the possible impact of the legislation on e-commerce?
- [17:15] - Disadvantages of the legislation
- [20:25] -Do people really read the data privacy law?
- [21:45]- Always go back to basics